Built as a senior thesis for RIT with 7 others members. This multifunctional design piece is FACET, a concept store experience for high-end retailers combining the digital retail experience with the physical space for both the outside store experience, getting people in, and the buying experience as well, purchasing the product. For FACET our team partnered with Adobe’s UX design division as well as groups such as Palantir Technologies to create this experience.

Explore the Project Deck or Try out the Web Interface

ROLE – UX Designer |  CATEGORY – User Experience + Web Design + Physical Installation  |  TIME – 8 Months  |  Team – Industrial Designers, Visual Designer, UX Designer, Developer 

Problem & Solution

In the buying experience is the lack of trust between sellers and consumers by building brand relationships and loyalty through interactive real- world experiences which the user and the content/retail provider. Our answer to this is Utilizing multiple screens will enhance the users experience and allow them to have access to information in and out of the store and Gathering data based on user participation with products and tools will give brands access to data and insight into their customer’s minds.

Our solution to this is by providing context and story around a retail experience where we can build excitement, foster engagement and create trust through an education and entertainment experience.


By gaining trust through interactivity and knowledge users develop a personal connection to a specific brand, which fosters brand loyalty. Providing users with access to a brand’s social impact gives insight and by using our piece to make it accessible.


Educating the user on brands and products allows the user to have access to information. Providing users with access to the history of the brand shows it’s quality. showing their craftsmanship gives insight into the details of high caliber products.


Entertaining the user with interactions creates interest and enjoyment while using the tool to maintain it . Letting the user customize allows them to have a hand in creating their product. All of which lets people have a hands-on look at the intricate details.

User Research

In the initial stages of this piece, my job was dedicated to user research and developing the foundation of the application. we started by dividing our users into three categories: the consumer, the retail associate, and the retail owner being the one who will actually buy and install this retail system. From here I made each one an empathy map and general problem domains for each.

Visual Design

For the Visual Design of the project, I supported the main team in planning general layouts and functionalities. Overall we landed on a clean, minimal yet universally accepted style guide. Using lots of images of the History, Watches, and Branding for major content. Some key words for reference include Strong, Minimalist, Blocky & Sharpened, Hidden, Tempered.

Final Designs

After validations, iterations and discussions we got to the point where out the necessary user experience that meets the user needs and can, be developed web platform if needed, I found that overall it’s functionalities and environment to help users plan and achieve their goals.

Well now, that was pretty cool

This case study is over, but I’ve prepared a few more so let’s keep going.

Want to chat? Contact me.